I'm a young entrepreneur and trying to learn more about WeChat in the perspective of businesses instead of as a consumer. I have read a lot about WeChat, its functions and how to use it for Marketing purposes. However, I really want to know how successful it is to do Marketing with WeChat for a company settled in Europe and which challenges might occur in the time from starting an official account until you gain followers? Furthermore, what to consider before even starting a new Marketing strategy in China?
I'm very interested in the ecosystem of China and how WeChat has a great impact in China, therefore, I hope to gain some answers in this forum and maybe help to get to the next step.