Social media influencers are essentially what allow brands to build a relationship with consumers on social media platforms. Influencers not only drive audiences to your page by advertising to their following, they also create word-of-mouth communication of your brand in comparison to direct advertising. 70% of Youtube subscribers trust influencer opinions over traditional celebrities and 86% of women turn to social networks before making a purchase decisions.
Influencers have been mostly identified as individuals who have a high following on social media in a particular space such as lifestyle, fashion, beauty etc. These influencers work with brands by creating their own photography, videos or writing to influence their following to favour that particular brand whether it be by converting online sales, driving traffic into stores or simply growing brand recognition.
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